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Client Testimonials
I've upgraded Mike to a 10 because he just
sent me our ranking report. It's miraculous, and we haven't even
implemented everything he has recommended yet. But guess what -
we're gonna.
Actually now I realise how good he is, I would rather you didn't
know about him – maybe I should drop him to a 1 :-)
Stuart, UK
No doubt about it – Mike is the MAN!
Mike B., CEO
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Get your website to page 1 or 2 of
Google, Yahoo or MSN in DAYS!
>>
Get to page 1 or 2 in 3 to 30 DAYS
>>
Do it yourself or hire me
>>
Earn money
Recently I
>>
Indexed
a new website in 1 day*
>>
Got a #1 Google listing in 2 days*
>>
Got a #4 Yahoo listing in 10 days*
>>
Got a #1 Yahoo listing in 1 day*
>>
Got 2 - #2 Google listings in 10 days*
*This is not magic.
I have one medical
client who's got 50
listings on page 1 of
Google (and 59 more
on page 2).
Website design
ALONE can make you or
break you. On many
occasions I get an
existing website
to page 1 or 2 by simply
modifying certain
page elements.
Contact me today and receive
>>
A
FREE evaluation
>>
A
FREE rankings boost
The
WORST that could happen is you'll
LEARN something.
E-mail
me at
michaelmerten@hotmail.com
Call
me at
(651) 207-4941
Click here to see my
Internet marketing
background
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Internet Marketing -
How it can affect your website
As any
internet company or webmaster quickly
finds out, it takes more than a good
design to generate a successful website.
In fact, a website can be perfectly
designed, functioning and visually
appealing, but if web users can't find
it, all these efforts are useless. Due
to the sheer number of individuals who
use the internet on a daily basis,
internet marketing is likely the most
logical option for promoting a website.
The powerful combination of a having
great website and implementing effective
internet marketing practices can result
in an extremely successful website.
Before any website launches a big
internet marketing campaign, it's
important that the to-be-promoted
website is worth promoting. A website
should foremost contain content and
information relevant to its theme. A
good information base will give users a
reason to stay on the site. Secondly, a
website should be easily navigatable.
Information should be easy to find,
categorically organized and pages should
be linked together. Next, a website must
be designed well to compete with other
sites. Factors that make a site visually
appealing can play a major role in how
users perceive the site or brand.
Finally, and ultimately most
importantly, a website has to be
useable, accessible and well-coded. A
site should be constructed to be
compatible with a variety of browsers
and computers. Avoiding Flash, for
example, will allow more users to
experience the site in its entirety.
Internet marketing can be done through a
variety of channels. One popular
technique to drive users to a site is
through pay per click (PPC) ads.
Websites pay to have their ads appear on
sponsoring sites, thus driving traffic
to their own site. Other popular
internet marketing tools include email
marketing, banner promotions, blogging,
link exchanges and directory
submissions.
Combine internet
marketing with search engine
optimization to fully compete
A website
may appear to be doing everything right
in terms of coding, usability and
architecture, but still not rank high on
search engines. The importance of search
engine optimization, or SEO, is becoming
apparent, as websites of all types are
competing for the top spots on search
engines such as Google, MSN Search and
Yahoo. Ranking on page one of a major
search engine, compared to page 10, can
mean the difference in millions of
dollars in revenue for some websites.
Proper SEO combines a number of
different internet marketing components,
and when done properly, results in
higher search engine rankings. It is
important to note that good SEO is a
cumulative process of many parts, and
implementing just one best practice will
not result in high search engine
rankings. On a very basic level, SEO
practices can be described as a system
of points; the more SEO techniques a
site employs, the more "points" it gets.
More points ultimately lead to higher
search engine rankings.
Basic Search Engine
Optimization (SEO)
Some of
the most effective search engine
optimization techniques a site can apply
have to do with keywords, links,
metatags and content.
Keywords:
First,
targeted keywords should be used in the
page's title tags, URL, content,
headings and more. It is important for
any website to do keyword research to
target specific keywords.
Links:
The
number of incoming links can greatly
affect a site's search engine rankings.
Ideally, a site will have many incoming
links containing keyword-rich text from
reputable sites. Links from similar
sites will help in page rankings, as
well as having several backlinks. In
contrast, link spamming and
cross-linking can negatively affect a
site.
Metatags:
Although
the importance of metatags is becoming
less crucial to a site's search engine
rankings, a website can still benefit
from properly filling them out. Text in
both the description and keyword
metatags still count on some search
engines, so it's important they are
completed.
Content:
Website
content is really the most important
part of a website. Without good content,
users have no reason to stay on a site
or return to it. For SEO purposes,
unique content that is updated
frequently will be of most benefit to a
site. Using keywords in a site's text
and title tags is important. Content
should be relevant throughout the whole
site, maintaining a theme.
Internet marketing and
search engine optimization for your site
Any
website can benefit greatly from
internet marketing and search engine
optimization. Whether a site's goal is
to make money, distribute information or
provide a service, higher search engine
rankings will mean thousands of users
will be better able to find and access
the site. Although SEO and internet
marketing can be time consuming, the end
result is well worth the work put into
it.
Google Internet
Marketing Consultant FAQs |
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